portfolio

Hand-written font that says "Visual Narrative"

I've produced engaging, narrative-focused video content for two decades. The following projects showcase my script-writing, production leadership, and creative collaboration.

Showcasing dedicated staff at Bethpage State Park as they prepared for “the Super Bowl of golf.” (NY State Parks, 2025)

Wrote, produced, and directed an episodic series for the HUDSY TV app while also overseeing communications for the startup. Full episode available upon request. (HUDSY, 2021)

Oversaw creation of this short video featuring documentarian Ken Burns to spread awareness of the historically undertold stories of people across New York State during the American Revolution. (NY State Parks, 2026)

Wrote and produced A Seat at the Table, a promo for a production nonprofit’s app launch. (HUDSY, 2021)

Hand-written font that reads "Campaign Strategy"

I conceptualize campaigns and expand earned media around major initiatives, often cultivating key partnerships and audience engagement. It’s an honor to be trusted by organizations and stakeholders during their most demanding projects and pivotal career moments.

New York State Parks, Recreation & Historic Preservation’s 100th Anniversary (2024)

Partnered with PBS affiliate WMHT to develop a documentary in recognition of 100 years of New York State Parks, Recreation and Historic Preservation.

Created Nos Vemos Afuera, a Spanish-language teaser video for State Parks’ centennial. It translates to “We’ll See You Out There,” the agency’s tagline.

A split image showing a historical black and white photo of people at Niagara Falls on the left and a modern color photo of children on a field trip near a lighthouse at Niagara Falls on the right, with a timeline showing different time periods at the top. In the center, there's a sign that says 'Blazing a Trail' with maple leaves.

Project managed digital campaign, Blazing a Trail, showcasing the 170-year development of New York State Parks and making public history more accessible.

Scripted, directed, and co-produced a “how-to” video, explaining how visitors and residents could participate in the New York State Parks Centennial Challenge.

Jen Metzger for Ulster County Executive (2022)

A woman with curly dark hair sitting at a wooden table, wearing a navy blazer and white shirt, with political pins. Behind her is a collage of political campaign materials, including a flyer, a brochure, a map outline, and a TV news segment, all referencing Jen Metzger and her election campaign.

Oversaw strategy, communications, and operations of a special election primary race for County Executive in New York.

Managed messaging, advertising, media relations, budget, digital platforms, GOTV efforts, and a 40,000-person mail program.

Ulster County’s Board of Elections viral “I Voted” sticker as a Halloween costume was an in-person and earned media hit.

Hand-written font that reads "Writing Samples"

Press Releases

Rendering of an aerial view of a Sojourner Truth State Park in Kingston, including a swimming area on a lake, surrounded by lush green trees, a beach, solar panels, and a pathway.

On behalf of Gov. Hochul’s team, managed the 2025 press release announcing a new swimming facility at Sojourner Truth State Park.

Two women wearing eclipse glasses in front of a brick building with a blue banner that says "I ♥ NY" in the background.

Coordinated the press announcement detailing events and safety for a rare total solar eclipse passing through NYS in 2024.

Video Scripts

Map and information of Empire State Trail and Erie Canalway Trail in New York, with a photo of three people biking along the trail near a boat, and smaller photos of canal and city attractions.

Drafted a script for “Discover the Empire State Trail,” a video introducing New Yorkers and visitors to the longest single-state, multi-use trail in the country.

A camera filming food dishes on a red table, including plates with tacos, rice, and a dish topped with cheese and green peppers.

“STAYCATION” is dedicated to showcasing the Hudson Valley’s astonishing views, historical milestones, and contemporary cultural spirit through a beautiful, light-hearted, and honest lens.

Research and Reporting

Street scene with a building covered in green ivy, American flag hanging, and a child walking on the sidewalk.

Millennial homebuyers losing out on Hudson Valley real estate market (Times Union)

A large group of advocates gathered for a protest, holding signs on a street with trees and buildings in the background. Some signs read 'OUTTA MY WOMB' and 'WE WON'T GO BACK'. Many participants are wearing pink, some with hats.

With Abortion Rights Under Threat, Local Advocates Mobilize (Chronogram)

A woman with tattoos on her arms, wearing a plaid shirt and sunglasses hanging from her collar, is kneeling in a field of young green plants covered with black plastic mulch, with a background of leafless trees and a blue sky.

One farmer’s barter for Hudson Valley farmland (Times Union)

A diverse group of NY State legislators, including women and men of various ethnicities, standing behind a podium with a sign that says 'Working Together' at a formal event or press conference.

What Abortion Prohibition Would Mean for New York (Chronogram)

Print Materials

A healthcare affiliate’s 2018 annual report, in collaboration with board members, staff, and practitioners.

A political campaign flyer endorsing Jen Metzger for Ulster County Executive, featuring her photo, a quote, and information about her work and endorsements, placed on a black desk with office supplies and a laptop.

Candidate introduction and GOTV mailers prior to a primary convention, plus other general election initiatives.

Front and back panels of a Planned Parenthood Mid-Hudson Valley rack card on the left side of the image. They share opportunities for people to get involved. Advocates rally in the background, signs reading "PROTECT SAFE AND LEGAL ABORTION"

Informative and actionable rack cards for Planned Parenthood Mid-Hudson Valley Action’s in-person events and rallies.

A camping checklist posted on a silver refrigerator door with metal handles.

An organized, serviceable list of recommendations for items to pack when going camping, helping to demystify the experience.

Hand-written font that reads "Freelance"

A classroom with light blue chairs, white desks, a whiteboard, and a large wall clock. The classroom features logos for NFTE, INC. magazine, and Summer Discovery.

Facilitated Inc. Magazine's "Young Entrepreneurs" program by Summer Discovery and Network for Teaching Entrepreneurship (NFTE), a two-week course for international high school students.

Directed communications strategy for award-winning DJ and producer DJ Jazzy Jeff’s annual multi-day retreat, PLAYLIST. The invitation-only event welcomes music creatives from around the world to his private home and grounds. I increased their Instagram following by almost 30%.

With experience navigating hectic campaigns, high-traffic webpages, and live events, I help partners harness confidence and composure.

reputation management /

strategic planning /

crisis comms /

reputation management / strategic planning / crisis comms /