Communications Strategy

for Public Impact

VIEW MY PORTFOLIO

Hi, I’m Lacey. I collaborate with partners and teams to develop clear, impactful messaging and multimedia strategy.

For two decades, I have worked across media, advocacy, and public service, executing communications that strengthen visibility and deepen public understanding and engagement. Helping organizations and principals use their voice with credibility and purpose is my specialty.

strategic communications /

earned media /

visual storytelling /

Project Management /

strategic communications / earned media / visual storytelling / Project Management /

What I do

I offer communications leadership for organizations that need expertise without hiring a full-time executive. As a brand steward, I work to understand your needs and deliver strategic storytelling and solutions that move people to action.

I have 20 years of experience in writing/editing, multimedia production, and communications strategy.

who i’ve worked with

I’ve worked with creatives and leadership at New York State Parks, Planned Parenthood, HUDSY, and MTV Networks to create meaningful deliverables.

I’ve also been a key voice on electoral campaigns for state and local races, and freelanced for Billboard, the Times Union, and other media outlets.

My approach

Building trust and issue literacy with audiences is always prioritized, and I’ll never shy away from complex projects that require hands-on execution.

We face a barrage of information every day—some factual, some not; some engineered to distract and misinform. Whatever the project is, let’s cut through the noise together.

How can I help? Let’s discuss your communications goals.

  • Communications Direction

  • Media Relations and Earned Media Strategy

  • Messaging and Narrative Development

  • Campaigns and Public Engagement

  • Website Messaging and Content Strategy

  • Executive Communications

Get in Touch

  • "Lacey is an exceptional thought partner who will quickly become a trusted member of any team in shaping and advancing key initiatives."

    —Leah Goldman, Director of Intergovernment and External Affairs for the New York State Senate

  • "Lacey just knows what matters to people and how to effectively get a message across, even on complex issues. I think the press hits in our office quadrupled once she joined!"

    —Massimo Cordella, Deputy Commissioner of Finance, Ulster County, NY

  • "It was an honor to collaborate with Lacey. I Strongly recommend her to any organization seeking someone who can combine strategy with a genuine commitment to inclusive and impactful communication."

    —Gabriela Wemple, Program Research Specialist and former DEIA Excelsior Fellow at New York State Parks

  • "I saw Lacey's talents best displayed during our centennial campaign. She successfully juggled and brought together more than a dozen events and initiatives, including monument lightings, a documentary premiere event, and promotional media, into one collective, year-long campaign."

    —Ryan Percy, Community and Public Affairs at New York State Parks and Logistics Officer at NY Army National Guard